3 Iunie 2010
Ad market data point to further slide
The advertising market in Romania is set to take another loss this year, of 9% to €308 million, according to Media Fact Book yearbook released by Initiative agency. Compared to boom year 2008, when the market was near its €540 million peak, the decline is around 43%.
Advertisers will keep spending more on TV advertising this year, most likely €209 million versus €222 million in 2009.
Print advertising spend could fall 27% in 2010 on a like-for-like basis, to €27 million, while the radio is set to take a sharper loss, from €25 million to €23 million.
Outdoor advertising spend should not exceed €35 million this year, as compared to €42 million in 2009.
The only medium to see some ray of light this year will be the online ad display sector which combined with the cinema, could absorb some €14 million this year, €1 million more than in 2009.
Print advertising spend could fall 27% in 2010 on a like-for-like basis, to €27 million, while the radio is set to take a sharper loss, from €25 million to €23 million.
Outdoor advertising spend should not exceed €35 million this year, as compared to €42 million in 2009.
The only medium to see some ray of light this year will be the online ad display sector which combined with the cinema, could absorb some €14 million this year, €1 million more than in 2009.