Premiile Effie: Cele mai eficiente campanii de publicitate din 2008

Agentia condusa de Robert Tiderle a obtinut 6 premii, inclusiv trofeul Grand Effie, pentru campania “O picatura de stil in viata ta”/(“Niste tarani”), realizata pentru brandul Cava D'Oro. Aceeasi campanie a fost premiata cu Gold Effie la categoria Alcoholic Beverages si in sectiunea speciala David vs. Goliath.

Urmatoarea clasata in topul agentiilor, Leo Burnett & Target, a castigat 4 premii, iar Graffiti BBDO si Next Advertising, cate 3.

Proximity si Brands & Bears, aflate si ele la prima participare la Effie, au obtinut cate un trofeu.

Premiile pe categorii au fost:

Food Products I
Gold Effie: campania “Matache Macelaru'” / brand Matache Macelaru' / agentie Next Advertising
Silver Effie: “Gusturi de demult” / Napolact / Propaganda
Silver Effie: “Tara Sibiului” / Pate Sibiu / Graffiti BBDO
Bronze Effie: “Bunatati cu lapte” / Fulga / Publicis

Food Products II
Silver Effie: “Urban Arena” / Snickers / Graffiti BBDO

Non Food Products
Silver Effie: “Chef de primavara” / Bonux 2in1 Natura / Leo Burnett & Target
Bronze Effie: “O facem de 5 ori mai rar decat englezoaicele” / Rexona / Lowe & Partners

Alcoholic Beverages
Gold Effie: “O picatura de stil in viata ta” / Cava D'Oro / Papaya Advertising
Silver Effie: “Vin de voie buna” / Babanu / Next/Cap
Bronze Effie: “Beer Evolution” / Timisoreana / GMP Advertising

Non-Alcoholic Beverages
Bronze Effie: “Campus” / Jacobs 3in1 / Scala JWT

Durables
Silver Effie: “Play” / Dacia Sandero / Graffiti BBDO

Financial Services
Gold Effie: “Vino cu salariul la ING” / ING Card Cont'Rol / Cap
Gold Effie: “Rocky” / CEC Bank / Papaya Advertising
Silver Effie: “Abonament bancar” / Banca Transilvania / Next Advertising

Corporate Reputation, Image & Identity
Gold Effie: “Bun simt si responsabilitate” / Petrom / Leo Burnett & Target

Promotions FMCG Food
Gold Effie: “Inspira prin gestul tau” / Tchibo Exclusive / Propaganda

Promotions FMCG Non-Food
Silver Effie: “Dero Zodiac” / Dero Surf / Unilever
Bronze Effie: “Sansa la viata” / Procter&Gamble – Multibrand Campaign / Leo Burnett & Target

Promotions Non-FMCG Services
Gold Effie: “The Suitcase” / Vodafone / Proximity
Silver Effie: “Rain” Promotion / Romtelecom ClickNet / Grey Romania
Bronze Effie: “Destinatii” / Rompetrol / Odyssey Communication

Pharmaceuticals
Gold Effie: “Gata cu pretextele” / Canesten Gyn / Lowe & Partners

Others
Gold Effie: “Invata cum e cu teflonu'” / Savana Teflon / Papaya Advertising

David vs. Goliath
Gold Effie: “O picatura de stil in viata ta” / Cava D'Oro / Papaya Advertising

Renaissance
Bronze Effie: “Rocky” / CEC Bank / Papaya Advertising

New Product or Service Introduction
Gold Effie: “Lansarea Doncafe Mixes” / Doncafe Mixes / Leo Burnett & Target
Silver Effie: “Campania de lansare Redd's” / Redd's / Brands & Bears

Grand Effie
“O picatura de stil in viata ta” / Cava D'Oro / Papaya Advertising