14 Septembrie 2009
Graffiti BBDO, Agentia Anului la ADOR
Agentia de publicitate Graffiti BBDO a castigat joi seara cel mai important trofeu al festivalului de creatie publicitara ADOR. Dupa doi ani de pauza, competitia creativilor a avut o revenire modesta, cu mici puseuri de entuziasm.
Cei cinci jurati straini ai festivalului au acordat, in cadrul galei de premiere de la Fratelli Social Club, 17 trofee de aur, 21 de argint si 27 de bronz. Graffiti BBDO a strans 3 statuete de aur, 7 de argint si 3 de bronz, precum si distinctia Agentia Anului. Graffiti a avut si cele mai multe lucrari inscrise in concurs – 56, urmata de Propaganda, cu 26 de inscrieri.
Agentia s-a prezentat in numar mare la festival. Nu au lipsit de pe scena seful agentiei, Cosmin Radoi, si nici CEO-ul grupului BBDO, Nora Marcovici. De remarcat ca unul dintre membrii de baza ai agentiei, Sorin Psatta (Integrated Communication Director al grupului BBDO) a castigat de unul singur un premiu de aur si unul de bronz, pentru campania “Efectele televiziunii”, realizata pentru CNA.
O alta agentie care a urcat de multe ori pe scena a fost Saatchi & Saatchi, premiata cu 3 trofee de aur, 4 de argint si 3 de bronz, in special pentru lucrarile de print.
Una dintre surprizele serii a fost agentia de interactive iLeo, care si-a adjudecat 4 premii de aur (cele mai multe din concurs) si 2 de bronz. O alta a fost agentia “din doi oameni”, Arsenoaiei&Matasel, care a castigat 3 trofee de aur si unul de argint.
Gala celei de a opta editii ADOR a fost mai rezervata decat festivalurile “de poveste” din anii anteriori, cand titlul de Agentia Anului se disputa la sange intre Leo Burnett si McCann Erickson. Anul acesta, cele doua agentii s-au numarat printre marii absenti, alaturi de Headvertising si CAP.
Lista castigatorilor
Categorie: TV
Sectiune: SPOT TV
BRONZ
Lucrare: Headless
Brand: Gusto
Agentie: Publicis Romania
Lucrare: Feedback is Fifty
Brand: The Money Channel
Agentie: NEXT Advertising
Lucrare: Cliopolitan
Brand: Renault Clio
Agentie: Publicis Romania
ARGINT:
Lucrare: Anti Dinamo
Brand: ProSport
Agentie: Arsenoaiei & Matasel
Lucrare: Busineesh_Taxi Driver
Brand: The Money Channel
Agentie: NEXT Advertising
Sectiune: CAMPANII TV
BRONZ:
Lucrare: A drop of style in your life
Brand: Cava D'Oro
Agentie: Papaya Advertising
AUR:
Lucrare: Accidents can happen to anyone!
BRAND: ROAD SAFETY
Agentie: Arsenoaiei & Matasel
Lucrare: Si eu pot fi politician!
Brand: Academia Catavencu
Agentie: Academia Catavencu
Categorie: RADIO
Sectiune: RADIO SPOT
ARGINT:
Lucrare: Urban Noise - Irina Nistor
Brand: Mountain Dew
Agentie: Graffiti BBDO
AUR:
Lucrare: Excuses
Brand: React
Agentie: Graffiti BBDO
Sectiune: RADIO CAMPAIGNS
BRONZ:
Lucrare: The Effects of TV
Brand: CNA
Inscrisa de: Sorin Psatta
ARGINT:
Lucare: Designed to last
Brand: QFort
Agentie: NEXT Advertising
Categorie: PRINT
Sectiune: MAGAZINE & NEWSPAPER PRINT
BRONZ
Lucrare: Pullover
Brand: Berretta Heating Systems
Agntie: Publicis Romania
Lucrare: Neighbours
Brand: Nissan Tiida
Agentie: Publicis Romania
ARGINT
Lucrare: MUNCH
Brand: Mountain Dew
Agentie: Graffiti BBDO
AUR
Lucrare: Suicide
Brand: Help-Line anti-fumat
Agentie: Mercury 360
Sectiune: DIRECT & COLLATERAL
BRONZ
Lucrare: Bangalore Financial
Brand: Vodafone Business
Agentie: Scala JWT Publicitate
AUR
Lucrare: Thermo Mug
Brand: Greenpeace Ronmania
Agentie: NEXT Advertising
Sectiune: OUTDOOR & INDOOR
BRONZ
Lucrare: Cigarette
Brand: Antismoking campaign
Agentie: Saatchi & Saatchi Romania
Lucrare: Suicide
Brand: Help-line anti-fumat
Agentie: Mercury 360
ARGINT
Lucrare: Bomb
Brand: Public Awareness Message on Deforestation
Agentie: Saatchi & Saatchi Romania
AUR
Lucrare: Headache 3
Brand: Aspirin
Agentie: Graffiti BBDO
Sectiune: PRINT CAMPAIGN
BRONZ
Lucare: Bug’s Death
Brand: Raid
Agentie: DRAFTFCB Bucharest
ARGINT
Lucrare: Unsewed Stains
Brand: Ariel
Agentie: Saatchi & Saatchi Romania
Lucrare: Soundproof City
Brand: Sony Ericsson Walkman
Agentie: Saatchi & Saatchi Romania
AUR
Lucrare: Put the Urban in Culture
Brand: Mountain Dew
Agentie: Graffiti BBDO
Categorie: ONLINE
Sectiune: ONLINE ADVERTISING CAMPAIGNS
BRONZ
Lucrare: Leapsa cu Fiat 500
Brand: Fiat
Agentie: iLeo
AUR
Lucrare: Vreau in clasa a noua
Brand: World Vision
Agentie: iLeo
Sectiune: VIRALS
BRONZ
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan
AUR
Lucrare: Girls Night Out
Brand: Road Safety Campaign
Agentie: Saatchi & Saatchi Romania
Sectiune: WEBSITES & MICROSITES
BRONZ
Lucrare: Urban Arena
Brand: Snickers
Agentie: Graffiti BBDO
Lucrare: Prietenii stiu de ce
Brand: Bergenbier
Agentie: iLeo
ARGINT
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan
AUR
Lucrare: Mixes
Brand: Instant coffeev
Agentie: iLeo
Categorie: INTEGRATED CAMPAIGN
BRONZ
Lucrare: After Work Refreshment
Brand: Skol beer
Agentie: Tempo Advertising
Lucrare: Urban Rudeness
Brand: Radio Guerrilla
Agentie: Propaganda
Lucrare: 10 Years Anniversary - Great people
Brand: BRD
Agentie: Propaganda
Lucrare: Hiring the Illustrator
Brand: Graffiti BBDO
Agentie: Graffiti BBDO
ARGINT
Lucrare: hack-this-site.com and you're hired
Brand: BitDefender
Agentie: Publicis Romania
Lucrare: Magnatul
Brand: Guaranteed loan for entrepreneurs
Agentie: OMD
AUR
Lucrare: Accidents can happen to anyone!
Brand: Road Safety
Agentie: Arsenoaiei & Matasel
Categorie: DESIGN
Sectiune: CORPORATE IDENTITY
BRONZ:
Lucrare: Urban Fest 2008 - Aglomerari Extreme
Brand: Mountain Dew
Agentie: Graffiti BBDO
Sectiune: MAGAZINES AND NEWSPAPERS/ BOOKS/ CORPORATE PUBLISHING
BRONZ:
Lucrare: PixelArts magazine
Brand: PixelArts magazine
Agentie: Eye Product
Categorie: MEDIA
Sectiune: USE OF INTERNET
BRONZ:
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan
AUR:
Lucrare: Leapsa cu FIAT 500
Brand: FIAT
Agentie: iLeo
Lucrare: Vreau in clasa a noua
Brand: "I Want In High School" campaign
Agentie: iLeo
Sectiune: USE OF OUTDOOR/ TRANSIT/ AMBIENT MEDIA
ARGINT:
Lucrare: Aches
Brand: Aspirin
Agentie: Graffiti BBDO
Lucrare: Winterfresh fusion Subway
Brand: Winterfresh Fusion
Agentie: Graffiti BBDO
Sectiune: USE OF PRINT
BRONZ:
Lucrare: Afla ca esti bine!
Brand: Breast cancer Crusade
Agentie: Starcom MediaVest Group
Sectiune: USE OF TELEVISION
AUR:
Lucrare: Accidents can happen to anyone!
Brand: Road Safety
Agentie: Arsenoaiei & Matasel
Categorie: BTL
Sectiune: FIELD MARKETING EVENT
ARGINT:
Lucrare: Pants Down
Brand: Tiffosi Jeans
Agentie: Tempo Advertising
Sectiune: LOYALTY/ CONTINUITY SCHEMES
ARGINT:
Lucrare: Urban Arena
Brand: Snickers
Agntie: Graffiti BBDO
Sectiune: SPECIAL EVENTS
ARGINT:
Lucrare: The Rumpled Leaflet
Brand: SOS Children Villages
Agentie: DDB Bucharest
Categorie: SPECIAL BEST
Sectiune: BEST USE OF ILLUSTRATION (PRINT)
BRONZ:
Lucrare: Cigarette
Antismoking campaign
Agentie: Saatchi & Saatchi Romania
ARGINT
Lucrarile: Lady Moth, Lady Mosquito, Lady Cockroach
Brand: Raid
Agentie: DRAFTFCB Bucharest
AUR
Lucrare: Bomb
Public Awareness Message on Deforestation
Agentia: Saatchi & Saatchi Romania
Sectiune: BEST IMAGE & DIRECTION
BRONZ:
Lucrare: The Kid
Brand: Money Transfer
Agentia: Tempo Advertising
AUR:
Lucrare: The Effects of TV_Metrou
Brand: CNA
Agentia: Sorin Psatta
Sectiune: BEST PRODUCTION (TV)
AUR:
Lucrare: Choices
Fundraising Campaign for Children
Agentie: Saatchi & Saatchi Romania
Sectiune: BEST USE OF MUSIC & SOUND DESIGN
ARGINT:
Lucrarile: Collection Money 1, Collection Money 2, Collection Money 3
Brand: Magic FM
Agentie: Graffiti BBDO
Sectiune: BEST ART DIRECTION
BRONZ:
Lucrare: Cigarette
Antismoking campaign
Agentie: Saatchi & Saatchi Romania
ARGINT:
Lucrare: Bomb
Public Awareness Message on Deforestation
Agentie: Saatchi & Saatchi Romania
Lucrarile: MUNCH, PICASSO si VAN GOGH
Brand: Mountain Dew
Agentie: Graffiti BBDO
Sectiune: BEST USE OF COPYWRITING
BRONZ:
Lucrare: 10 Years Anniversary_Great people_Hagi
Brand: BRD
Agentia: Propaganda
ARGINT:
Lucrare: Urban Rudeness Campaign
Brand: Radio Guerrilla
Agentie: Propaganda
AGENTIA ANULUI: Graffiti BBDO
Agentia s-a prezentat in numar mare la festival. Nu au lipsit de pe scena seful agentiei, Cosmin Radoi, si nici CEO-ul grupului BBDO, Nora Marcovici. De remarcat ca unul dintre membrii de baza ai agentiei, Sorin Psatta (Integrated Communication Director al grupului BBDO) a castigat de unul singur un premiu de aur si unul de bronz, pentru campania “Efectele televiziunii”, realizata pentru CNA.
O alta agentie care a urcat de multe ori pe scena a fost Saatchi & Saatchi, premiata cu 3 trofee de aur, 4 de argint si 3 de bronz, in special pentru lucrarile de print.
Una dintre surprizele serii a fost agentia de interactive iLeo, care si-a adjudecat 4 premii de aur (cele mai multe din concurs) si 2 de bronz. O alta a fost agentia “din doi oameni”, Arsenoaiei&Matasel, care a castigat 3 trofee de aur si unul de argint.
Gala celei de a opta editii ADOR a fost mai rezervata decat festivalurile “de poveste” din anii anteriori, cand titlul de Agentia Anului se disputa la sange intre Leo Burnett si McCann Erickson. Anul acesta, cele doua agentii s-au numarat printre marii absenti, alaturi de Headvertising si CAP.
Lista castigatorilor
Categorie: TV
Sectiune: SPOT TV
BRONZ
Lucrare: Headless
Brand: Gusto
Agentie: Publicis Romania
Lucrare: Feedback is Fifty
Brand: The Money Channel
Agentie: NEXT Advertising
Lucrare: Cliopolitan
Brand: Renault Clio
Agentie: Publicis Romania
ARGINT:
Lucrare: Anti Dinamo
Brand: ProSport
Agentie: Arsenoaiei & Matasel
Lucrare: Busineesh_Taxi Driver
Brand: The Money Channel
Agentie: NEXT Advertising
Sectiune: CAMPANII TV
BRONZ:
Lucrare: A drop of style in your life
Brand: Cava D'Oro
Agentie: Papaya Advertising
AUR:
Lucrare: Accidents can happen to anyone!
BRAND: ROAD SAFETY
Agentie: Arsenoaiei & Matasel
Lucrare: Si eu pot fi politician!
Brand: Academia Catavencu
Agentie: Academia Catavencu
Categorie: RADIO
Sectiune: RADIO SPOT
ARGINT:
Lucrare: Urban Noise - Irina Nistor
Brand: Mountain Dew
Agentie: Graffiti BBDO
AUR:
Lucrare: Excuses
Brand: React
Agentie: Graffiti BBDO
Sectiune: RADIO CAMPAIGNS
BRONZ:
Lucrare: The Effects of TV
Brand: CNA
Inscrisa de: Sorin Psatta
ARGINT:
Lucare: Designed to last
Brand: QFort
Agentie: NEXT Advertising
Categorie: PRINT
Sectiune: MAGAZINE & NEWSPAPER PRINT
BRONZ
Lucrare: Pullover
Brand: Berretta Heating Systems
Agntie: Publicis Romania
Lucrare: Neighbours
Brand: Nissan Tiida
Agentie: Publicis Romania
ARGINT
Lucrare: MUNCH
Brand: Mountain Dew
Agentie: Graffiti BBDO
AUR
Lucrare: Suicide
Brand: Help-Line anti-fumat
Agentie: Mercury 360
Sectiune: DIRECT & COLLATERAL
BRONZ
Lucrare: Bangalore Financial
Brand: Vodafone Business
Agentie: Scala JWT Publicitate
AUR
Lucrare: Thermo Mug
Brand: Greenpeace Ronmania
Agentie: NEXT Advertising
Sectiune: OUTDOOR & INDOOR
BRONZ
Lucrare: Cigarette
Brand: Antismoking campaign
Agentie: Saatchi & Saatchi Romania
Lucrare: Suicide
Brand: Help-line anti-fumat
Agentie: Mercury 360
ARGINT
Lucrare: Bomb
Brand: Public Awareness Message on Deforestation
Agentie: Saatchi & Saatchi Romania
AUR
Lucrare: Headache 3
Brand: Aspirin
Agentie: Graffiti BBDO
Sectiune: PRINT CAMPAIGN
BRONZ
Lucare: Bug’s Death
Brand: Raid
Agentie: DRAFTFCB Bucharest
ARGINT
Lucrare: Unsewed Stains
Brand: Ariel
Agentie: Saatchi & Saatchi Romania
Lucrare: Soundproof City
Brand: Sony Ericsson Walkman
Agentie: Saatchi & Saatchi Romania
AUR
Lucrare: Put the Urban in Culture
Brand: Mountain Dew
Agentie: Graffiti BBDO
Categorie: ONLINE
Sectiune: ONLINE ADVERTISING CAMPAIGNS
BRONZ
Lucrare: Leapsa cu Fiat 500
Brand: Fiat
Agentie: iLeo
AUR
Lucrare: Vreau in clasa a noua
Brand: World Vision
Agentie: iLeo
Sectiune: VIRALS
BRONZ
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan
AUR
Lucrare: Girls Night Out
Brand: Road Safety Campaign
Agentie: Saatchi & Saatchi Romania
Sectiune: WEBSITES & MICROSITES
BRONZ
Lucrare: Urban Arena
Brand: Snickers
Agentie: Graffiti BBDO
Lucrare: Prietenii stiu de ce
Brand: Bergenbier
Agentie: iLeo
ARGINT
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan
AUR
Lucrare: Mixes
Brand: Instant coffeev
Agentie: iLeo
Categorie: INTEGRATED CAMPAIGN
BRONZ
Lucrare: After Work Refreshment
Brand: Skol beer
Agentie: Tempo Advertising
Lucrare: Urban Rudeness
Brand: Radio Guerrilla
Agentie: Propaganda
Lucrare: 10 Years Anniversary - Great people
Brand: BRD
Agentie: Propaganda
Lucrare: Hiring the Illustrator
Brand: Graffiti BBDO
Agentie: Graffiti BBDO
ARGINT
Lucrare: hack-this-site.com and you're hired
Brand: BitDefender
Agentie: Publicis Romania
Lucrare: Magnatul
Brand: Guaranteed loan for entrepreneurs
Agentie: OMD
AUR
Lucrare: Accidents can happen to anyone!
Brand: Road Safety
Agentie: Arsenoaiei & Matasel
Categorie: DESIGN
Sectiune: CORPORATE IDENTITY
BRONZ:
Lucrare: Urban Fest 2008 - Aglomerari Extreme
Brand: Mountain Dew
Agentie: Graffiti BBDO
Sectiune: MAGAZINES AND NEWSPAPERS/ BOOKS/ CORPORATE PUBLISHING
BRONZ:
Lucrare: PixelArts magazine
Brand: PixelArts magazine
Agentie: Eye Product
Categorie: MEDIA
Sectiune: USE OF INTERNET
BRONZ:
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan
AUR:
Lucrare: Leapsa cu FIAT 500
Brand: FIAT
Agentie: iLeo
Lucrare: Vreau in clasa a noua
Brand: "I Want In High School" campaign
Agentie: iLeo
Sectiune: USE OF OUTDOOR/ TRANSIT/ AMBIENT MEDIA
ARGINT:
Lucrare: Aches
Brand: Aspirin
Agentie: Graffiti BBDO
Lucrare: Winterfresh fusion Subway
Brand: Winterfresh Fusion
Agentie: Graffiti BBDO
Sectiune: USE OF PRINT
BRONZ:
Lucrare: Afla ca esti bine!
Brand: Breast cancer Crusade
Agentie: Starcom MediaVest Group
Sectiune: USE OF TELEVISION
AUR:
Lucrare: Accidents can happen to anyone!
Brand: Road Safety
Agentie: Arsenoaiei & Matasel
Categorie: BTL
Sectiune: FIELD MARKETING EVENT
ARGINT:
Lucrare: Pants Down
Brand: Tiffosi Jeans
Agentie: Tempo Advertising
Sectiune: LOYALTY/ CONTINUITY SCHEMES
ARGINT:
Lucrare: Urban Arena
Brand: Snickers
Agntie: Graffiti BBDO
Sectiune: SPECIAL EVENTS
ARGINT:
Lucrare: The Rumpled Leaflet
Brand: SOS Children Villages
Agentie: DDB Bucharest
Categorie: SPECIAL BEST
Sectiune: BEST USE OF ILLUSTRATION (PRINT)
BRONZ:
Lucrare: Cigarette
Antismoking campaign
Agentie: Saatchi & Saatchi Romania
ARGINT
Lucrarile: Lady Moth, Lady Mosquito, Lady Cockroach
Brand: Raid
Agentie: DRAFTFCB Bucharest
AUR
Lucrare: Bomb
Public Awareness Message on Deforestation
Agentia: Saatchi & Saatchi Romania
Sectiune: BEST IMAGE & DIRECTION
BRONZ:
Lucrare: The Kid
Brand: Money Transfer
Agentia: Tempo Advertising
AUR:
Lucrare: The Effects of TV_Metrou
Brand: CNA
Agentia: Sorin Psatta
Sectiune: BEST PRODUCTION (TV)
AUR:
Lucrare: Choices
Fundraising Campaign for Children
Agentie: Saatchi & Saatchi Romania
Sectiune: BEST USE OF MUSIC & SOUND DESIGN
ARGINT:
Lucrarile: Collection Money 1, Collection Money 2, Collection Money 3
Brand: Magic FM
Agentie: Graffiti BBDO
Sectiune: BEST ART DIRECTION
BRONZ:
Lucrare: Cigarette
Antismoking campaign
Agentie: Saatchi & Saatchi Romania
ARGINT:
Lucrare: Bomb
Public Awareness Message on Deforestation
Agentie: Saatchi & Saatchi Romania
Lucrarile: MUNCH, PICASSO si VAN GOGH
Brand: Mountain Dew
Agentie: Graffiti BBDO
Sectiune: BEST USE OF COPYWRITING
BRONZ:
Lucrare: 10 Years Anniversary_Great people_Hagi
Brand: BRD
Agentia: Propaganda
ARGINT:
Lucrare: Urban Rudeness Campaign
Brand: Radio Guerrilla
Agentie: Propaganda
AGENTIA ANULUI: Graffiti BBDO