Zenith Media, growth driver of Centrade
The marketing communications group founded by Radu Florescu grew 13.3% up to 81.6 million euros. Two-digit increases were observed at media agency Zenith Media and ad agency Saatchi & Saatchi, the other components of the group reporting fall in sales. 2008 was the first year when Centrade’s companies swung to profit, after Saatchi & Saatchi and Pantone reported losses in 2007.
Last year, the PR division broke off from Saatchi & Saatchi, going as independent.
“I am very satisfied with the financial results of the group in 2008. For 2009 we aim at keeping at least the same level of 2008, and now after eight months, we even hope for a 5-10% increase. The growth engine of the group is Zenith Media that ranks first in top biggest media agencies, according to the Ministry of Finance”, said Radu Florescu (photo), CEO of Centrade.
The group’s profit rose in 2008 from 2.1 million euros to 2.7 million.
Last year, the PR division broke off from Saatchi & Saatchi, going as independent.
“I am very satisfied with the financial results of the group in 2008. For 2009 we aim at keeping at least the same level of 2008, and now after eight months, we even hope for a 5-10% increase. The growth engine of the group is Zenith Media that ranks first in top biggest media agencies, according to the Ministry of Finance”, said Radu Florescu (photo), CEO of Centrade.
The group’s profit rose in 2008 from 2.1 million euros to 2.7 million.
| Agency | Billings 2008 (euro) | Yoy chg (%) | Profit 2008 |
| Zenith Media | 62,597,406 | +15 | 1,728,858 |
| Saatchi & Saatchi | 11,290,037 | +38.3 | 541,923 |
| Saatchi & Saatchi X | 1, 512,899 | -30.8 | 55,679 |
| Saatchi & Saatchi PR | 415,076 | - | 20,864 |
| Pantone Studios | 2,170,516 | -25.9 | 63,912 |
| Cable Direct | 3,639,739 | -16.1 | 311,952 |
| Total | 81,625,673 | +13.3 | 2,723,188 |