Agentia condusa de Robert Tiderle a obtinut 6 premii, inclusiv trofeul Grand Effie, pentru campania “O picatura de stil in viata ta”/(“Niste tarani”), realizata pentru brandul Cava D'Oro. Aceeasi campanie a fost premiata cu Gold Effie la categoria Alcoholic Beverages si in sectiunea speciala David vs. Goliath.



Urmatoarea clasata in topul agentiilor, Leo Burnett & Target, a castigat 4 premii, iar Graffiti BBDO si Next Advertising, cate 3.

Proximity si Brands & Bears, aflate si ele la prima participare la Effie, au obtinut cate un trofeu.

Premiile pe categorii au fost:

Food Products I
Gold Effie: campania “Matache Macelaru'” / brand Matache Macelaru' / agentie Next Advertising
Silver Effie:Gusturi de demult” / Napolact / Propaganda
Silver Effie: Tara Sibiului” / Pate Sibiu / Graffiti BBDO
Bronze Effie:Bunatati cu lapte” / Fulga / Publicis

Food Products II
Silver Effie:Urban Arena” / Snickers / Graffiti BBDO

Non Food Products

Silver Effie: “Chef de primavara” / Bonux 2in1 Natura / Leo Burnett & Target
Bronze Effie: O facem de 5 ori mai rar decat englezoaicele” / Rexona / Lowe & Partners

Alcoholic Beverages

Gold Effie:O picatura de stil in viata ta” / Cava D'Oro / Papaya Advertising
Silver Effie:Vin de voie buna” / Babanu / Next/Cap
Bronze Effie:Beer Evolution” / Timisoreana / GMP Advertising

Non-Alcoholic Beverages

Bronze Effie:Campus” / Jacobs 3in1 / Scala JWT

Durables
Silver Effie: “Play” / Dacia Sandero / Graffiti BBDO

Financial Services
Gold Effie: “Vino cu salariul la ING” / ING Card Cont'Rol / Cap
Gold Effie:Rocky” / CEC Bank / Papaya Advertising
Silver Effie:Abonament bancar” / Banca Transilvania / Next Advertising

Corporate Reputation, Image & Identity
Gold Effie: Bun simt si responsabilitate” / Petrom / Leo Burnett & Target

Promotions FMCG Food
Gold Effie:Inspira prin gestul tau” / Tchibo Exclusive / Propaganda

Promotions FMCG Non-Food
Silver Effie: Dero Zodiac” / Dero Surf / Unilever
Bronze Effie:Sansa la viata” / Procter&Gamble – Multibrand Campaign / Leo Burnett & Target

Promotions Non-FMCG Services
Gold Effie: “The Suitcase” / Vodafone / Proximity
Silver Effie:Rain” Promotion / Romtelecom ClickNet / Grey Romania
Bronze Effie: “Destinatii” / Rompetrol / Odyssey Communication

Pharmaceuticals
Gold Effie:Gata cu pretextele” / Canesten Gyn / Lowe & Partners

Others
Gold Effie:Invata cum e cu teflonu'” / Savana Teflon / Papaya Advertising

David vs. Goliath
Gold Effie: O picatura de stil in viata ta” / Cava D'Oro / Papaya Advertising

Renaissance

Bronze Effie:Rocky” / CEC Bank / Papaya Advertising

New Product or Service Introduction

Gold Effie:Lansarea Doncafe Mixes” / Doncafe Mixes / Leo Burnett & Target
Silver Effie: Campania de lansare Redd's” / Redd's / Brands & Bears

Grand Effie

O picatura de stil in viata ta” / Cava D'Oro / Papaya Advertising