Agentia de publicitate Graffiti BBDO a castigat joi seara cel mai important trofeu al festivalului de creatie publicitara ADOR. Dupa doi ani de pauza, competitia creativilor a avut o revenire modesta, cu mici puseuri de entuziasm.
Agentia s-a prezentat in numar mare la festival. Nu au lipsit de pe scena seful agentiei, Cosmin Radoi, si nici CEO-ul grupului BBDO, Nora Marcovici. De remarcat ca unul dintre membrii de baza ai agentiei, Sorin Psatta (Integrated Communication Director al grupului BBDO) a castigat de unul singur un premiu de aur si unul de bronz, pentru campania “Efectele televiziunii”, realizata pentru CNA.
O alta agentie care a urcat de multe ori pe scena a fost Saatchi & Saatchi, premiata cu 3 trofee de aur, 4 de argint si 3 de bronz, in special pentru lucrarile de print.
Una dintre surprizele serii a fost agentia de interactive iLeo, care si-a adjudecat 4 premii de aur (cele mai multe din concurs) si 2 de bronz. O alta a fost agentia “din doi oameni”, Arsenoaiei&Matasel, care a castigat 3 trofee de aur si unul de argint.
Gala celei de a opta editii ADOR a fost mai rezervata decat festivalurile “de poveste” din anii anteriori, cand titlul de Agentia Anului se disputa la sange intre Leo Burnett si McCann Erickson. Anul acesta, cele doua agentii s-au numarat printre marii absenti, alaturi de Headvertising si CAP.
Lista castigatorilor
Categorie: TV
Sectiune: SPOT TV
BRONZ
Lucrare: Headless
Brand: Gusto
Agentie: Publicis Romania
Lucrare: Feedback is Fifty
Brand: The Money Channel
Agentie: NEXT Advertising
Lucrare: Cliopolitan
Brand: Renault Clio
Agentie: Publicis Romania
ARGINT:
Lucrare: Anti Dinamo
Brand: ProSport
Agentie: Arsenoaiei & Matasel
Lucrare: Busineesh_Taxi Driver
Brand: The Money Channel
Agentie: NEXT Advertising
Sectiune: CAMPANII TV
BRONZ:
Lucrare: A drop of style in your life
Brand: Cava D'Oro
Agentie: Papaya Advertising
AUR:
Lucrare: Accidents can happen to anyone!
BRAND: ROAD SAFETY
Agentie: Arsenoaiei & Matasel
Lucrare: Si eu pot fi politician!
Brand: Academia Catavencu
Agentie: Academia Catavencu
Categorie: RADIO
Sectiune: RADIO SPOT
ARGINT:
Lucrare: Urban Noise - Irina Nistor
Brand: Mountain Dew
Agentie: Graffiti BBDO
AUR:
Lucrare: Excuses
Brand: React
Agentie: Graffiti BBDO
Sectiune: RADIO CAMPAIGNS
BRONZ:
Lucrare: The Effects of TV
Brand: CNA
Inscrisa de: Sorin Psatta
ARGINT:
Lucare: Designed to last
Brand: QFort
Agentie: NEXT Advertising
Categorie: PRINT
Sectiune: MAGAZINE & NEWSPAPER PRINT
BRONZ
Lucrare: Pullover
Brand: Berretta Heating Systems
Agntie: Publicis Romania
Lucrare: Neighbours
Brand: Nissan Tiida
Agentie: Publicis Romania
ARGINT
Lucrare: MUNCH
Brand: Mountain Dew
Agentie: Graffiti BBDO
AUR
Lucrare: Suicide
Brand: Help-Line anti-fumat
Agentie: Mercury 360
Sectiune: DIRECT & COLLATERAL
BRONZ
Lucrare: Bangalore Financial
Brand: Vodafone Business
Agentie: Scala JWT Publicitate
AUR
Lucrare: Thermo Mug
Brand: Greenpeace Ronmania
Agentie: NEXT Advertising
Sectiune: OUTDOOR & INDOOR
BRONZ
Lucrare: Cigarette
Brand: Antismoking campaign
Agentie: Saatchi & Saatchi Romania
Lucrare: Suicide
Brand: Help-line anti-fumat
Agentie: Mercury 360
ARGINT
Lucrare: Bomb
Brand: Public Awareness Message on Deforestation
Agentie: Saatchi & Saatchi Romania
AUR
Lucrare: Headache 3
Brand: Aspirin
Agentie: Graffiti BBDO
Sectiune: PRINT CAMPAIGN
BRONZ
Lucare: Bug’s Death
Brand: Raid
Agentie: DRAFTFCB Bucharest
ARGINT
Lucrare: Unsewed Stains
Brand: Ariel
Agentie: Saatchi & Saatchi Romania
Lucrare: Soundproof City
Brand: Sony Ericsson Walkman
Agentie: Saatchi & Saatchi Romania
AUR
Lucrare: Put the Urban in Culture
Brand: Mountain Dew
Agentie: Graffiti BBDO
Categorie: ONLINE
Sectiune: ONLINE ADVERTISING CAMPAIGNS
BRONZ
Lucrare: Leapsa cu Fiat 500
Brand: Fiat
Agentie: iLeo
AUR
Lucrare: Vreau in clasa a noua
Brand: World Vision
Agentie: iLeo
Sectiune: VIRALS
BRONZ
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan
AUR
Lucrare: Girls Night Out
Brand: Road Safety Campaign
Agentie: Saatchi & Saatchi Romania
Sectiune: WEBSITES & MICROSITES
BRONZ
Lucrare: Urban Arena
Brand: Snickers
Agentie: Graffiti BBDO
Lucrare: Prietenii stiu de ce
Brand: Bergenbier
Agentie: iLeo
ARGINT
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan
AUR
Lucrare: Mixes
Brand: Instant coffeev
Agentie: iLeo
Categorie: INTEGRATED CAMPAIGN
BRONZ
Lucrare: After Work Refreshment
Brand: Skol beer
Agentie: Tempo Advertising
Lucrare: Urban Rudeness
Brand: Radio Guerrilla
Agentie: Propaganda
Lucrare: 10 Years Anniversary - Great people
Brand: BRD
Agentie: Propaganda
Lucrare: Hiring the Illustrator
Brand: Graffiti BBDO
Agentie: Graffiti BBDO
ARGINT
Lucrare: hack-this-site.com and you're hired
Brand: BitDefender
Agentie: Publicis Romania
Lucrare: Magnatul
Brand: Guaranteed loan for entrepreneurs
Agentie: OMD
AUR
Lucrare: Accidents can happen to anyone!
Brand: Road Safety
Agentie: Arsenoaiei & Matasel
Categorie: DESIGN
Sectiune: CORPORATE IDENTITY
BRONZ:
Lucrare: Urban Fest 2008 - Aglomerari Extreme
Brand: Mountain Dew
Agentie: Graffiti BBDO
Sectiune: MAGAZINES AND NEWSPAPERS/ BOOKS/ CORPORATE PUBLISHING
BRONZ:
Lucrare: PixelArts magazine
Brand: PixelArts magazine
Agentie: Eye Product
Categorie: MEDIA
Sectiune: USE OF INTERNET
BRONZ:
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan
AUR:
Lucrare: Leapsa cu FIAT 500
Brand: FIAT
Agentie: iLeo
Lucrare: Vreau in clasa a noua
Brand: "I Want In High School" campaign
Agentie: iLeo
Sectiune: USE OF OUTDOOR/ TRANSIT/ AMBIENT MEDIA
ARGINT:
Lucrare: Aches
Brand: Aspirin
Agentie: Graffiti BBDO
Lucrare: Winterfresh fusion Subway
Brand: Winterfresh Fusion
Agentie: Graffiti BBDO
Sectiune: USE OF PRINT
BRONZ:
Lucrare: Afla ca esti bine!
Brand: Breast cancer Crusade
Agentie: Starcom MediaVest Group
Sectiune: USE OF TELEVISION
AUR:
Lucrare: Accidents can happen to anyone!
Brand: Road Safety
Agentie: Arsenoaiei & Matasel
Categorie: BTL
Sectiune: FIELD MARKETING EVENT
ARGINT:
Lucrare: Pants Down
Brand: Tiffosi Jeans
Agentie: Tempo Advertising
Sectiune: LOYALTY/ CONTINUITY SCHEMES
ARGINT:
Lucrare: Urban Arena
Brand: Snickers
Agntie: Graffiti BBDO
Sectiune: SPECIAL EVENTS
ARGINT:
Lucrare: The Rumpled Leaflet
Brand: SOS Children Villages
Agentie: DDB Bucharest
Categorie: SPECIAL BEST
Sectiune: BEST USE OF ILLUSTRATION (PRINT)
BRONZ:
Lucrare: Cigarette
Antismoking campaign
Agentie: Saatchi & Saatchi Romania
ARGINT
Lucrarile: Lady Moth, Lady Mosquito, Lady Cockroach
Brand: Raid
Agentie: DRAFTFCB Bucharest
AUR
Lucrare: Bomb
Public Awareness Message on Deforestation
Agentia: Saatchi & Saatchi Romania
Sectiune: BEST IMAGE & DIRECTION
BRONZ:
Lucrare: The Kid
Brand: Money Transfer
Agentia: Tempo Advertising
AUR:
Lucrare: The Effects of TV_Metrou
Brand: CNA
Agentia: Sorin Psatta
Sectiune: BEST PRODUCTION (TV)
AUR:
Lucrare: Choices
Fundraising Campaign for Children
Agentie: Saatchi & Saatchi Romania
Sectiune: BEST USE OF MUSIC & SOUND DESIGN
ARGINT:
Lucrarile: Collection Money 1, Collection Money 2, Collection Money 3
Brand: Magic FM
Agentie: Graffiti BBDO
Sectiune: BEST ART DIRECTION
BRONZ:
Lucrare: Cigarette
Antismoking campaign
Agentie: Saatchi & Saatchi Romania
ARGINT:
Lucrare: Bomb
Public Awareness Message on Deforestation
Agentie: Saatchi & Saatchi Romania
Lucrarile: MUNCH, PICASSO si VAN GOGH
Brand: Mountain Dew
Agentie: Graffiti BBDO
Sectiune: BEST USE OF COPYWRITING
BRONZ:
Lucrare: 10 Years Anniversary_Great people_Hagi
Brand: BRD
Agentia: Propaganda
ARGINT:
Lucrare: Urban Rudeness Campaign
Brand: Radio Guerrilla
Agentie: Propaganda
AGENTIA ANULUI: Graffiti BBDO
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