Cei cinci jurati straini ai festivalului au acordat, in cadrul galei de premiere de la Fratelli Social Club, 17 trofee de aur, 21 de argint si 27 de bronz. Graffiti BBDO a strans 3 statuete de aur, 7 de argint si 3 de bronz, precum si distinctia Agentia Anului. Graffiti a avut si cele mai multe lucrari inscrise in concurs – 56, urmata de Propaganda, cu 26 de inscrieri.

Agentia s-a prezentat in numar mare la festival. Nu au lipsit de pe scena seful agentiei, Cosmin Radoi, si nici CEO-ul grupului BBDO, Nora Marcovici. De remarcat ca unul dintre membrii de baza ai agentiei, Sorin Psatta (Integrated Communication Director al grupului BBDO) a castigat de unul singur un premiu de aur si unul de bronz, pentru campania “Efectele televiziunii”, realizata pentru CNA.

O alta agentie care a urcat de multe ori pe scena a fost Saatchi & Saatchi, premiata cu 3 trofee de aur, 4 de argint si 3 de bronz, in special pentru lucrarile de print.

Una dintre surprizele serii a fost agentia de interactive iLeo, care si-a adjudecat 4 premii de aur (cele mai multe din concurs) si 2 de bronz. O alta a fost agentia “din doi oameni”, Arsenoaiei&Matasel, care a castigat 3 trofee de aur si unul de argint.

Gala celei de a opta editii ADOR a fost mai rezervata decat festivalurile “de poveste” din anii anteriori, cand titlul de Agentia Anului se disputa la sange intre Leo Burnett si McCann Erickson. Anul acesta, cele doua agentii s-au numarat printre marii absenti, alaturi de Headvertising si CAP.

Lista castigatorilor

Categorie: TV


Sectiune: SPOT TV

BRONZ
Lucrare: Headless
Brand: Gusto
Agentie: Publicis Romania

Lucrare: Feedback is Fifty
Brand: The Money Channel
Agentie: NEXT Advertising

Lucrare: Cliopolitan
Brand: Renault Clio
Agentie: Publicis Romania


ARGINT:
Lucrare: Anti Dinamo
Brand: ProSport
Agentie: Arsenoaiei & Matasel

Lucrare: Busineesh_Taxi Driver
Brand: The Money Channel
Agentie: NEXT Advertising

Sectiune: CAMPANII TV

BRONZ:
Lucrare: A drop of style in your life
Brand: Cava D'Oro
Agentie: Papaya Advertising

AUR:
Lucrare: Accidents can happen to anyone!
BRAND: ROAD SAFETY
Agentie: Arsenoaiei & Matasel

Lucrare: Si eu pot fi politician!
Brand: Academia Catavencu
Agentie: Academia Catavencu

Categorie: RADIO

Sectiune: RADIO SPOT

ARGINT:
Lucrare: Urban Noise - Irina Nistor
Brand: Mountain Dew
Agentie: Graffiti BBDO

AUR:
Lucrare: Excuses
Brand: React
Agentie: Graffiti BBDO

Sectiune: RADIO CAMPAIGNS

BRONZ:
Lucrare: The Effects of TV
Brand: CNA
Inscrisa de: Sorin Psatta

ARGINT:
Lucare: Designed to last
Brand: QFort
Agentie: NEXT Advertising

Categorie: PRINT

Sectiune: MAGAZINE & NEWSPAPER PRINT

BRONZ
Lucrare: Pullover
Brand: Berretta Heating Systems
Agntie: Publicis Romania

Lucrare: Neighbours
Brand: Nissan Tiida
Agentie: Publicis Romania

ARGINT
Lucrare: MUNCH
Brand: Mountain Dew
Agentie: Graffiti BBDO

AUR
Lucrare: Suicide
Brand: Help-Line anti-fumat
Agentie: Mercury 360

Sectiune: DIRECT & COLLATERAL

BRONZ

Lucrare: Bangalore Financial
Brand: Vodafone Business
Agentie: Scala JWT Publicitate

AUR

Lucrare: Thermo Mug
Brand: Greenpeace Ronmania
Agentie: NEXT Advertising

Sectiune: OUTDOOR & INDOOR

BRONZ
Lucrare: Cigarette
Brand: Antismoking campaign
Agentie: Saatchi & Saatchi Romania

Lucrare: Suicide
Brand: Help-line anti-fumat
Agentie: Mercury 360

ARGINT
Lucrare: Bomb
Brand: Public Awareness Message on Deforestation
Agentie: Saatchi & Saatchi Romania

AUR
Lucrare: Headache 3
Brand: Aspirin
Agentie: Graffiti BBDO

Sectiune: PRINT CAMPAIGN

BRONZ
Lucare: Bug’s Death
Brand: Raid
Agentie: DRAFTFCB Bucharest

ARGINT
Lucrare: Unsewed Stains
Brand: Ariel
Agentie: Saatchi & Saatchi Romania

Lucrare: Soundproof City
Brand: Sony Ericsson Walkman
Agentie: Saatchi & Saatchi Romania

AUR
Lucrare: Put the Urban in Culture
Brand: Mountain Dew
Agentie: Graffiti BBDO

Categorie: ONLINE

Sectiune: ONLINE ADVERTISING CAMPAIGNS

BRONZ
Lucrare: Leapsa cu Fiat 500
Brand: Fiat
Agentie: iLeo

AUR
Lucrare: Vreau in clasa a noua
Brand: World Vision
Agentie: iLeo

Sectiune: VIRALS

BRONZ
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan

AUR
Lucrare: Girls Night Out
Brand: Road Safety Campaign
Agentie: Saatchi & Saatchi Romania

Sectiune: WEBSITES & MICROSITES

BRONZ
Lucrare: Urban Arena
Brand: Snickers
Agentie: Graffiti BBDO

Lucrare: Prietenii stiu de ce
Brand: Bergenbier
Agentie: iLeo

ARGINT
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan

AUR
Lucrare: Mixes
Brand: Instant coffeev
Agentie: iLeo

Categorie: INTEGRATED CAMPAIGN

BRONZ
Lucrare: After Work Refreshment
Brand: Skol beer
Agentie: Tempo Advertising

Lucrare: Urban Rudeness
Brand: Radio Guerrilla
Agentie: Propaganda

Lucrare: 10 Years Anniversary - Great people
Brand: BRD
Agentie: Propaganda

Lucrare: Hiring the Illustrator
Brand: Graffiti BBDO
Agentie: Graffiti BBDO

ARGINT
Lucrare: hack-this-site.com and you're hired
Brand: BitDefender
Agentie: Publicis Romania

Lucrare: Magnatul
Brand: Guaranteed loan for entrepreneurs
Agentie: OMD

AUR
Lucrare: Accidents can happen to anyone!
Brand: Road Safety
Agentie: Arsenoaiei & Matasel

Categorie: DESIGN

Sectiune: CORPORATE IDENTITY


BRONZ:
Lucrare: Urban Fest 2008 - Aglomerari Extreme
Brand: Mountain Dew
Agentie: Graffiti BBDO

Sectiune: MAGAZINES AND NEWSPAPERS/ BOOKS/ CORPORATE PUBLISHING

BRONZ:
Lucrare: PixelArts magazine
Brand: PixelArts magazine
Agentie: Eye Product

Categorie: MEDIA

Sectiune: USE OF INTERNET

BRONZ:
Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan

AUR:
Lucrare: Leapsa cu FIAT 500
Brand: FIAT
Agentie: iLeo

Lucrare: Vreau in clasa a noua
Brand: "I Want In High School" campaign
Agentie: iLeo

Sectiune: USE OF OUTDOOR/ TRANSIT/ AMBIENT MEDIA

ARGINT:
Lucrare: Aches
Brand: Aspirin
Agentie: Graffiti BBDO

Lucrare: Winterfresh fusion Subway
Brand: Winterfresh Fusion
Agentie: Graffiti BBDO

Sectiune: USE OF PRINT

BRONZ:
Lucrare: Afla ca esti bine!
Brand: Breast cancer Crusade
Agentie: Starcom MediaVest Group

Sectiune: USE OF TELEVISION

AUR:
Lucrare: Accidents can happen to anyone!
Brand: Road Safety
Agentie: Arsenoaiei & Matasel

Categorie: BTL

Sectiune: FIELD MARKETING EVENT


ARGINT:
Lucrare: Pants Down
Brand: Tiffosi Jeans
Agentie: Tempo Advertising

Sectiune: LOYALTY/ CONTINUITY SCHEMES

ARGINT:
Lucrare: Urban Arena
Brand: Snickers
Agntie: Graffiti BBDO

Sectiune: SPECIAL EVENTS

ARGINT:
Lucrare: The Rumpled Leaflet
Brand: SOS Children Villages
Agentie: DDB Bucharest

Categorie: SPECIAL BEST

Sectiune: BEST USE OF ILLUSTRATION (PRINT)

BRONZ:
Lucrare: Cigarette
Antismoking campaign
Agentie: Saatchi & Saatchi Romania

ARGINT
Lucrarile: Lady Moth, Lady Mosquito, Lady Cockroach
Brand: Raid
Agentie: DRAFTFCB Bucharest

AUR
Lucrare: Bomb
Public Awareness Message on Deforestation
Agentia: Saatchi & Saatchi Romania

Sectiune: BEST IMAGE & DIRECTION

BRONZ:
Lucrare: The Kid
Brand: Money Transfer
Agentia: Tempo Advertising

AUR:
Lucrare: The Effects of TV_Metrou
Brand: CNA
Agentia: Sorin Psatta

Sectiune: BEST PRODUCTION (TV)

AUR:
Lucrare: Choices
Fundraising Campaign for Children
Agentie: Saatchi & Saatchi Romania

Sectiune: BEST USE OF MUSIC & SOUND DESIGN

ARGINT:
Lucrarile: Collection Money 1, Collection Money 2, Collection Money 3
Brand: Magic FM
Agentie: Graffiti BBDO

Sectiune: BEST ART DIRECTION


BRONZ:
Lucrare: Cigarette
Antismoking campaign
Agentie: Saatchi & Saatchi Romania
ARGINT:

Lucrare: Bomb
Public Awareness Message on Deforestation
Agentie: Saatchi & Saatchi Romania

Lucrarile: MUNCH, PICASSO si VAN GOGH
Brand: Mountain Dew
Agentie: Graffiti BBDO

Sectiune: BEST USE OF COPYWRITING

BRONZ:
Lucrare: 10 Years Anniversary_Great people_Hagi
Brand: BRD
Agentia: Propaganda

ARGINT:
Lucrare: Urban Rudeness Campaign
Brand: Radio Guerrilla
Agentie: Propaganda

AGENTIA ANULUI: Graffiti BBDO