Graffiti BBDO, Agentia Anului la ADOR

Cei cinci jurati straini ai festivalului au acordat, in cadrul galei de premiere de la Fratelli Social Club, 17 trofee de aur, 21 de argint si 27 de bronz. Graffiti BBDO a strans 3 statuete de aur, 7 de argint si 3 de bronz, precum si distinctia Agentia Anului. Graffiti a avut si cele mai multe lucrari inscrise in concurs – 56, urmata de Propaganda, cu 26 de inscrieri.

Agentia s-a prezentat in numar mare la festival. Nu au lipsit de pe scena seful agentiei, Cosmin Radoi, si nici CEO-ul grupului BBDO, Nora Marcovici. De remarcat ca unul dintre membrii de baza ai agentiei, Sorin Psatta (Integrated Communication Director al grupului BBDO) a castigat de unul singur un premiu de aur si unul de bronz, pentru campania “Efectele televiziunii”, realizata pentru CNA.

O alta agentie care a urcat de multe ori pe scena a fost Saatchi & Saatchi, premiata cu 3 trofee de aur, 4 de argint si 3 de bronz, in special pentru lucrarile de print.

Una dintre surprizele serii a fost agentia de interactive iLeo, care si-a adjudecat 4 premii de aur (cele mai multe din concurs) si 2 de bronz. O alta a fost agentia “din doi oameni”, Arsenoaiei&Matasel, care a castigat 3 trofee de aur si unul de argint.

Gala celei de a opta editii ADOR a fost mai rezervata decat festivalurile “de poveste” din anii anteriori, cand titlul de Agentia Anului se disputa la sange intre Leo Burnett si McCann Erickson. Anul acesta, cele doua agentii s-au numarat printre marii absenti, alaturi de Headvertising si CAP.

Lista castigatorilor

Categorie: TV

Sectiune: SPOT TV

BRONZ

Lucrare: Headless

Brand: Gusto

Agentie: Publicis Romania

Lucrare: Feedback is Fifty

Brand: The Money Channel

Agentie: NEXT Advertising

Lucrare: Cliopolitan

Brand: Renault Clio

Agentie: Publicis Romania

ARGINT:

Lucrare: Anti Dinamo

Brand: ProSport

Agentie: Arsenoaiei & Matasel

Lucrare: Busineesh_Taxi Driver

Brand: The Money Channel

Agentie: NEXT Advertising

Sectiune: CAMPANII TV

BRONZ:

Lucrare: A drop of style in your life

Brand: Cava D'Oro

Agentie: Papaya Advertising

AUR:

Lucrare: Accidents can happen to anyone!

BRAND: ROAD SAFETY

Agentie: Arsenoaiei & Matasel

Lucrare: Si eu pot fi politician!

Brand: Academia Catavencu

Agentie: Academia Catavencu

Categorie: RADIO

Sectiune: RADIO SPOT

ARGINT:

Lucrare: Urban Noise - Irina Nistor

Brand: Mountain Dew

Agentie: Graffiti BBDO

AUR:

Lucrare: Excuses

Brand: React

Agentie: Graffiti BBDO

Sectiune: RADIO CAMPAIGNS

BRONZ:

Lucrare: The Effects of TV

Brand: CNA

Inscrisa de: Sorin Psatta

ARGINT:

Lucare: Designed to last

Brand: QFort

Agentie: NEXT Advertising

Categorie: PRINT

Sectiune: MAGAZINE & NEWSPAPER PRINT

BRONZ

Lucrare: Pullover

Brand: Berretta Heating Systems

Agntie: Publicis Romania

Lucrare: Neighbours

Brand: Nissan Tiida

Agentie: Publicis Romania

ARGINT

Lucrare: MUNCH

Brand: Mountain Dew

Agentie: Graffiti BBDO

AUR

Lucrare: Suicide

Brand: Help-Line anti-fumat

Agentie: Mercury 360

Sectiune: DIRECT & COLLATERAL

BRONZ

Lucrare: Bangalore Financial

Brand: Vodafone Business

Agentie: Scala JWT Publicitate

AUR

Lucrare: Thermo Mug

Brand: Greenpeace Ronmania

Agentie: NEXT Advertising

Sectiune: OUTDOOR & INDOOR

BRONZ

Lucrare: Cigarette

Brand: Antismoking campaign

Agentie: Saatchi & Saatchi Romania

Lucrare: Suicide

Brand: Help-line anti-fumat

Agentie: Mercury 360

ARGINT

Lucrare: Bomb

Brand: Public Awareness Message on Deforestation

Agentie: Saatchi & Saatchi Romania

AUR

Lucrare: Headache 3

Brand: Aspirin

Agentie: Graffiti BBDO

Sectiune: PRINT CAMPAIGN

BRONZ

Lucare: Bug’s Death

Brand: Raid

Agentie: DRAFTFCB Bucharest

ARGINT

Lucrare: Unsewed Stains

Brand: Ariel

Agentie: Saatchi & Saatchi Romania

Lucrare: Soundproof City

Brand: Sony Ericsson Walkman

Agentie: Saatchi & Saatchi Romania

AUR

Lucrare: Put the Urban in Culture

Brand: Mountain Dew

Agentie: Graffiti BBDO

Categorie: ONLINE

Sectiune: ONLINE ADVERTISING CAMPAIGNS

BRONZ

Lucrare: Leapsa cu Fiat 500

Brand: Fiat

Agentie: iLeo

AUR

Lucrare: Vreau in clasa a noua

Brand: World Vision

Agentie: iLeo

Sectiune: VIRALS

BRONZ

Lucrare: The Office Project

Brand: MB Dragan

Agentie: MB Dragan

AUR

Lucrare: Girls Night Out

Brand: Road Safety Campaign

Agentie: Saatchi & Saatchi Romania

Sectiune: WEBSITES & MICROSITES

BRONZ

Lucrare: Urban Arena

Brand: Snickers

Agentie: Graffiti BBDO

Lucrare: Prietenii stiu de ce

Brand: Bergenbier

Agentie: iLeo

ARGINT

Lucrare: The Office Project

Brand: MB Dragan

Agentie: MB Dragan

AUR

Lucrare: Mixes

Brand: Instant coffeev

Agentie: iLeo

Categorie: INTEGRATED CAMPAIGN

BRONZ

Lucrare: After Work Refreshment

Brand: Skol beer

Agentie: Tempo Advertising

Lucrare: Urban Rudeness

Brand: Radio Guerrilla

Agentie: Propaganda

Lucrare: 10 Years Anniversary - Great people

Brand: BRD

Agentie: Propaganda

Lucrare: Hiring the Illustrator

Brand: Graffiti BBDO

Agentie: Graffiti BBDO

ARGINT

Lucrare: hack-this-site.com and you're hired

Brand: BitDefender

Agentie: Publicis Romania

Lucrare: Magnatul

Brand: Guaranteed loan for entrepreneurs

Agentie: OMD

AUR

Lucrare: Accidents can happen to anyone!

Brand: Road Safety

Agentie: Arsenoaiei & Matasel

Categorie: DESIGN

Sectiune: CORPORATE IDENTITY

BRONZ:

Lucrare: Urban Fest 2008 - Aglomerari Extreme

Brand: Mountain Dew

Agentie: Graffiti BBDO

Sectiune: MAGAZINES AND NEWSPAPERS/ BOOKS/ CORPORATE PUBLISHING

BRONZ:

Lucrare: PixelArts magazine

Brand: PixelArts magazine

Agentie: Eye Product

Categorie: MEDIA

Sectiune: USE OF INTERNET

BRONZ:

Lucrare: The Office Project

Brand: MB Dragan

Agentie: MB Dragan

AUR:

Lucrare: Leapsa cu FIAT 500

Brand: FIAT

Agentie: iLeo

Lucrare: Vreau in clasa a noua

Brand: "I Want In High School" campaign

Agentie: iLeo

Sectiune: USE OF OUTDOOR/ TRANSIT/ AMBIENT MEDIA

ARGINT:

Lucrare: Aches

Brand: Aspirin

Agentie: Graffiti BBDO

Lucrare: Winterfresh fusion Subway

Brand: Winterfresh Fusion

Agentie: Graffiti BBDO

Sectiune: USE OF PRINT

BRONZ:

Lucrare: Afla ca esti bine!

Brand: Breast cancer Crusade

Agentie: Starcom MediaVest Group

Sectiune: USE OF TELEVISION

AUR:

Lucrare: Accidents can happen to anyone!

Brand: Road Safety

Agentie: Arsenoaiei & Matasel

Categorie: BTL

Sectiune: FIELD MARKETING EVENT

ARGINT:

Lucrare: Pants Down

Brand: Tiffosi Jeans

Agentie: Tempo Advertising

Sectiune: LOYALTY/ CONTINUITY SCHEMES

ARGINT:

Lucrare: Urban Arena

Brand: Snickers

Agntie: Graffiti BBDO

Sectiune: SPECIAL EVENTS

ARGINT:

Lucrare: The Rumpled Leaflet

Brand: SOS Children Villages

Agentie: DDB Bucharest

Categorie: SPECIAL BEST

Sectiune: BEST USE OF ILLUSTRATION (PRINT)

BRONZ:

Lucrare: Cigarette

Antismoking campaign

Agentie: Saatchi & Saatchi Romania

ARGINT

Lucrarile: Lady Moth, Lady Mosquito, Lady Cockroach

Brand: Raid

Agentie: DRAFTFCB Bucharest

AUR

Lucrare: Bomb

Public Awareness Message on Deforestation

Agentia: Saatchi & Saatchi Romania

Sectiune: BEST IMAGE & DIRECTION

BRONZ:

Lucrare: The Kid

Brand: Money Transfer

Agentia: Tempo Advertising

AUR:

Lucrare: The Effects of TV_Metrou

Brand: CNA

Agentia: Sorin Psatta

Sectiune: BEST PRODUCTION (TV)

AUR:

Lucrare: Choices

Fundraising Campaign for Children

Agentie: Saatchi & Saatchi Romania

Sectiune: BEST USE OF MUSIC & SOUND DESIGN

ARGINT:

Lucrarile: Collection Money 1, Collection Money 2, Collection Money 3

Brand: Magic FM

Agentie: Graffiti BBDO

Sectiune: BEST ART DIRECTION

BRONZ:

Lucrare: Cigarette

Antismoking campaign

Agentie: Saatchi & Saatchi Romania

ARGINT:

Lucrare: Bomb

Public Awareness Message on Deforestation

Agentie: Saatchi & Saatchi Romania

Lucrarile: MUNCH, PICASSO si VAN GOGH

Brand: Mountain Dew

Agentie: Graffiti BBDO

Sectiune: BEST USE OF COPYWRITING

BRONZ:

Lucrare: 10 Years Anniversary_Great people_Hagi

Brand: BRD

Agentia: Propaganda

ARGINT:

Lucrare: Urban Rudeness Campaign

Brand: Radio Guerrilla

Agentie: Propaganda

AGENTIA ANULUI: Graffiti BBDO