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Emerging markets and growth

Whilst most developed markets were either perceived as stagnant or in decline companies still saw major opportunities in emerging markets. China (59%), India (45%), South East Asia (26%) and Eastern Europe (31%) were the areas of the world that most global companies believed would have the best growth opportunities. US companies tended to favour South East Asia over India whilst for European companies the reverse was true.

Some 18% of companies expect significant growth still in emerging markets in the near future; the majority (57%) expect growth to continue but a slower pace than over the last two years and 25% growth to slow significantly.

“Having observed that the economic power has been moving from developed to emerging economies, from West to East and from North to South, a number of countries in Central and Southeast Europe have demonstrated the potential of driving growth and making their presence known in the global market. Regardless of the extent of the crisis, businesses will be keen to look for opportunities offering greater exposure to these markets”, said Christos Glavanis, Managing Partner of Ernst & Young Central and Southeast Europe.

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