We try to see the opportunities in crisis
In spite of the global downturn, World Class didn’t feel the impact on its balances sheets, while the first three months of the year had seen even an increase in membership by 10%, now standing at 2,300 members only at World Class at The Grand.
Despite the growing incomes, Michelle Dietrich reviews the outcomes of the first quarter, bearing in mind the seasonality issue. The winter season is usually profitable for fitness and wellness clubs. In summer, however, people usually go on holidays, hence fewer clients. No worry, though, September is set to come, and managers get ready for a new boom.
Globally, the trend in wellness centers is fitness combined with spa. People start thinking about balance, about distressing themselves and this is how you get the best results for clients.
Apparently, the crisis had little or no impact because they always remained ‘en garde’, and always had a backup plan in case things change as well as because of the benefits that clients receive here, opportunity to socialize, to meet friends and talk.
However, Michelle Dietrich says, this difficult period has made them improve and broaden the service pool for clients.
“We tried to see the opportunities arising in crisis, to offer our clients real experiences and to build a strategy by expanding the wellness services of our SPAs”, Michelle Dietrich added.
The vicepresident of World Class Romania says the majority of Romanian consumers have become stricter, with various preferences, looking for a place to receive information and to be educated on a new healthy lifestyle, and not a sport and wellness club only.
“Some of the ways that people often handle stress is alcohol, gambling and all sorts of decadent things. I would like to think that people are making the healthiest choice because the alcohol makes you feel good for a few minutes and then it makes you more depressed while exercise helps you maintain a balance”.
Despite the growing incomes, Michelle Dietrich reviews the outcomes of the first quarter, bearing in mind the seasonality issue. The winter season is usually profitable for fitness and wellness clubs. In summer, however, people usually go on holidays, hence fewer clients. No worry, though, September is set to come, and managers get ready for a new boom.
Globally, the trend in wellness centers is fitness combined with spa. People start thinking about balance, about distressing themselves and this is how you get the best results for clients.
Apparently, the crisis had little or no impact because they always remained ‘en garde’, and always had a backup plan in case things change as well as because of the benefits that clients receive here, opportunity to socialize, to meet friends and talk.
However, Michelle Dietrich says, this difficult period has made them improve and broaden the service pool for clients.
“We tried to see the opportunities arising in crisis, to offer our clients real experiences and to build a strategy by expanding the wellness services of our SPAs”, Michelle Dietrich added.
The vicepresident of World Class Romania says the majority of Romanian consumers have become stricter, with various preferences, looking for a place to receive information and to be educated on a new healthy lifestyle, and not a sport and wellness club only.
“Some of the ways that people often handle stress is alcohol, gambling and all sorts of decadent things. I would like to think that people are making the healthiest choice because the alcohol makes you feel good for a few minutes and then it makes you more depressed while exercise helps you maintain a balance”.