How advertisings heavyweights see crisis in the industry
Globally, executives and analysts in the advertising industry have a more optimistic view on the moment the market will bounce back.
“It’s not a big rebound, but there are some interesting signs,” said Maurice Lévy, chief executive of Publicis Groupe, cited by nytimes.com. Lévy said he saw some positive signals, enough to declare that the low point of the current ad recession probably came in June.
For the year to come, Lévy sees a 2-3percent growth in global ad spending. “It is a business that will continue to grow, and we will see advertisers spending more in the sector.”
However, GroupM expects a 1.4 percent decline in global ad industry, while PricewaterhouseCoopers cited nytimes.com say the global ad spending will remain below 2008 levels four years from now.
“It’s not a big rebound, but there are some interesting signs,” said Maurice Lévy, chief executive of Publicis Groupe, cited by nytimes.com. Lévy said he saw some positive signals, enough to declare that the low point of the current ad recession probably came in June.
For the year to come, Lévy sees a 2-3percent growth in global ad spending. “It is a business that will continue to grow, and we will see advertisers spending more in the sector.”
However, GroupM expects a 1.4 percent decline in global ad industry, while PricewaterhouseCoopers cited nytimes.com say the global ad spending will remain below 2008 levels four years from now.