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The New Rules of Marketing and PR

Regulile marketingului digital se schimba constant si indiferent de afacerea din care faci parte trebuie sa fii la curent cu ce se intampla in zona de online. Folosind studii de caz si exemple, David Meerman Scott exploreaza cele mai bune practici care duc la succesul in marketing. Actualizata in 2015, cartea contine recomandari si pentru cele mai noi platforme din social media precum: Snapchat, Periscope sau Meerkat.

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