Tymbark Maspex: Improvement of cost-effectiveness must be a natural, normal and permanent process

Amid recessionary times, Tymbark Maspex Romania, one of the largest non-carbonated bottler in Romania, has shifted focus on in-store promotions, designed to end-consumer, suppliers and detailers, in an effort to reduce marketing spending and increase trade marketing budget.

“We haven’t adopted special strategies to improve cost-effectiveness when the economic crisis worsened. Safety measures addressing cost monitoring have been in place all the time. We are convinced that these actions must not be targeted for a certain amount of time. It should be a natural, normal and permanent process”, said Krzysztof Grabowski (photo), chairman of Tymbark Maspex Romania.