“It is a major accomplishment for our group. We were handling the public relation duties for Coca Cola Red, Coca-Cola Zero, Coca-Cola Light, Sprite, Fanta, Dorna, Dorna Izvorul Alb and Poiana Negri. Now, we added the other brands of Coca-Cola Romania: Schweppes, Cappy, Nestea, burn, Powerade si illy”, says Adrian Botan, art director CEE McCann Erickson.
Earlier this year, the agency won the Schweppes account following an international pitch. The agency launched a regional campaign in the Balkans and Adriatic.
“We are delighted that our work speaks for itself and that we were offered the opportunity of taking an integrated approach on Coca-Cola’s entire portfolio”, said Bogdan Enoiu, managing director McCann Erickson Romania.
In lipsa unui acord scris din partea InternetCorp, puteti prelua maxim 500 de caractere din acest articol daca precizati sursa si daca inserati vizibil linkul articolului Coca Cola appoints McCann Erickson to handle its full-brand ad account.