The first outlet will be opened in Piatra Neamt and represented an investment of €50,000.

The new store has a gross surface of 1,000 sqm and will be opened at the end of next week.

“The outlet has a retail area of 680 sqm and boasts a 300-sqm storage area”, said Eduard Macarescu, chief commercial officer of Lasselsberger Romania.

The board of the company estimates total sales of €350,000 by the end of the year.

Lasselsberger Romania has three outlets, in Bucharest, Oradea and Cluj.

The company recorded a turnover of €35 million last year, down 15.2% from 2008, on a battered construction market.

For 2010, the ceramics manufacturer projected a 10% increase in revenues, to €38.5 million.