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Wall-Street » The deal of the year in...

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The deal of the year in Romanian online media

Alina Apetrei, Claudiu Vrinceanu, 20 Nov 2009
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A year and a half on since eJobs – Tiger Global Management deal, the online industry in Romania is once again under the spotlight. József Kövér, partner at 3TS Capital Partners, along with InternetCorp’s CEO and Liviu Dumitrascu, founder of eJobs and InternetCorp provided their views on the deal, along with behind-the-scenes account of how the agreement was reached in an interview to Wall-Street.

Slide 6 / 6
 
  • InternetCorp is no longer a start-up
  • Second exit for eJobs founders
  • 50-60% adjustment in the valuation of new media companies
  • Sell at the right time
  • How did the agreement between IC and 3TS come to pass? Capital Partner’s view
  • Online advertising market in Romania
 

Online advertising market in Romania

Online advertising market in Romania
According to the findings of ROADS (Romanian Online Advertisign Study), conducted by IAB Romania and PricewaterhouseCoopers Romania, the total value of the online ad industry was 72,417.533 (around €19.66 million), in 2008 up 70% from a year earlier.

In the six months through June this year, online advertising suffered a 20-25% decline, while the media market contracted by 35-45%. For the period under review, the market was estimated at €10 million.

The biggest trends in online advertising market as, are the absence of cash-strapped sectors from the advertising landscape, a higher number of performance campaigns, display campaigns losing share, and hence a war of prices started by providers.
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