Top 6 industries doing well in the downturn

14 Aug 2009

Romanian version

Even though many industries are struggling to stay afloat during hard times, certain sectors have not only managed to escape the current downturn but actually grew stronger. Wall-Street analyzed the prolific industries of Romania, and identified six sectors that fared well over the past six months.

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Local industry of noncarbonated drinks - +3% growth in H1

High temperatures and consumers’ shift to healthier natural drinks have kept local non-carbonated drinks on growth in first six months this year.

“In Romania, per capita consumption of non-carbonated drinks is 10 liters, a low consumption compared to other European countries. Therefore, the potential of the market remains high, and this will reflect in the drink makers’ sales”, said Shachar Shaine, chairman of United Romanian Breweries Bereprod (URBB) & Carlsrom Beverage.

The company is present in the local non-carbonated drinks market with Granini brand and currently holds a market share of 7%.

According to URBB, the market stood at 250 million euros, the company forecasting a slight increase of 3%.

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