Metro will present during special events to resellers (small retailers) its private-label products range Aro (non-food products at low prices) and Fine Food line (premium food products).

“The series of events will help us provide a sustainable and profitable growth to business that resellers manage. The underlying concept of these events is to provide business solutions to our clients, via our private-label products lines, assistance in refitting stores as well as training courses”, said Anca Vizireanu (photo), Metro’s Food Products Director.

Private-label items come at lower prices than the leading brands, and the price gap results from the fact that the promotion costs are not factored in the private-label products’ final price.

Metro Cash & Carry started operations in Romania in 1996, when the first outlet opened doors in Bucharest. Today, Metro’s chain counts no less than 24 outlets: in Bucharest – 4 (Militari, Voluntari, Berceni and Baneasa), in Brasov, Constanta and Timisoara – 2, and Cluj, Bacau, Iasi, Craiova, Baia Mare, Galati, Ploiesti, Oradea, Sibiu, Suceava, Pitesti, Tg. Mures, Arad and Deva – 1.