Golden Hammer este organizat de Latvian Advertising Association (Asociatia Letona de Advertising) si include sectiuni precum spoturi tv, print, outdoor, advertising social, art direction, campanii de adveritising, media si media interactiva. De anul acesta, se adauga si sectiunea de radio.

De asemenea, Adrian Botan va face o prezentare despre creativtatea romaneasca, in care va povesti participantilor la conferinte despre stilul adoptat de romani, despre dezvoltarea industriei de advertising si despre premiile obtinute de agentiile romanesti.

Membrii celor doua jurii vor evalua aceste 9 categorii, iar premiile mari, Golden Hammer si Silver Hammer vor merge la cele mai bune intrari pentru fiecare din cele doua categorii: creativiate si media. Agentia care va acumula cele mai multe puncte pentru creatie va primi Creativity Case, iar cea care va avea cel mai mare punctaj la sectiunea de media va lua premiul Media Folder.

Din juriu fac parte:

Crative Jury:

Aldo Cernuto - Head of Creative Jury, Executive Creative Director & Vice President, Young&Rubicam Italy
Leon Sverdlin - Associate Creative Director, Mark BBDO, Czech Republic
Adrian Botan - Creative Director CEE, McCann Erickson & Deputy Managing Director, McCann Erickson Romania
Joel Volkov – Creative Director TANK, Estonia
Evgeny Junov - Creative Director, Primary Saatchi & Saatchi, Belarus
Darek Zatorski - Executive Creative Director, JWT Poland & Eastern Europe
Natalia Smelova - Creative Director, Nebo (Taivas Group), St. Petersburg
Tomas Ramanauskas - Networks Baltic team as Head of Marketing

Media jury

Bela Nemeth - Head of Media Jury - Regional Director & CEE, Initiative Budapest
Bent Jacobsen – Managing Director, MindShare Nordic
Robert Radoli - Strategist, Naked Nordic, Norway
Meelis Mikker - Creative Director, DDB Estonia
Janis Grivins - Creative Director, Bates/Redcell Latvia
Tatiana Popova - General Manager, Media Expert
Andrew Lord - Director, Fuse EMEA
Andras Vigh - ZenithOptimedia CEO for Central Eastern Europe, Russia and Middle East