Tony Gray (photo) launched between 1995 and 2000 the first glossy women’s magazines (Avantaje, Elle and Viva) in Romania, brands that have been acquired afterwards by Swiss-based media group Edipresse currently headed by Cristina Simion. Gray also brings an extensive experience achieved in UK and Netherlands.
Lowe Group headed by Veronica Savanciuc was established in 1993, and was formed of Lowe & Partners, Initiative, Lowe PR, Brand Connection, Medic One, and Scholz & Friends.
Last year, Lowe Romania, part of Interpublic, one of the world’s largest marketing communications groups, recorded turnover of €56.1 million and a profit of €600,000. Figures don’t include Scholz&Friends.
The customer portfolio of the agency include Austrian Airlines, Bayer, BMW, Boehringer-Ingelheim, Burger King, Electrolux, Eli Lilly, Johnson & Johnson, MOL Romania, Orange, European Parliament, Royal Bank of Scotland and Unilever.
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