Articol

How did marketing communications groups perform in 2008?

Simina Mistreanu, 28 Aug 2009

Romanian version

In 2008, almost all marketing communications groups in Romania have experienced solid growth in business. For the first time, two groups have passed the 100 million euro mark and saw their profits skyrocketing. For 2009, the most optimistic insiders forecast 5-10% growth.

Slide 1 / 10

the group passes the 100mn-euro mark

the group, agency established in 2005 by Zoltan Szigeti (photo), Mihaela Nicola and Bogdan Nicola, reported sales of 107.47 million euros for 2008, compared to 99.6 million euros a year earlier. The aggregated profit of the fourteen agencies under the group’s clout fell from 4.5 million euros to 3.1 million euros in 2008.

“It is very important that an agency (a homogenous group like all communications agencies in Romania) managed to breach the psychological mark of 100 million euros in one year alone”, Mihaela Nicola, CEO of the group told Wall-Street.

The company has an important media buying component, with nearly half of the turnover being generated by The Media Partnership – a buying company that serves a number of independent media companies. the group’s clients are generally confidential and are disclosed only in the presentations made to other potential clients.

Agency	Billings 2008 (euro)	YoY chg (%)	Profit 2008 (euro)
BrandsTalk	3,258,428	+20.4	227,697
Media Investment	30,019,258	-4.9	1,660,823
House of Media	11,426,891	+2.35	376,005
Nicola Porter Novelli	3,758,595	+147.7	95,226
Touch Communication	564,370	+1.7	33,023
Innovaty Production	31,079	-86.7	8,077
New Media Agency	664,067	+5.85	51,805
BT Production Group	4,924,294	+23	532,454
The Media Partnership	51,154,039	+9.45	7,708
My Media	-	-	-1,485
Postercom	46,529	+12.2	13,850
Q Research	97,255	-0.3	40,937
Events & Production	1,341,516	+253.5	104,267
Navidoo	187,010	-	20,033
Total	107,473,331	+7.9	3,170,420

1/10

Article comments "How did marketing communications groups perform in 2008?"

Opinia cititorilor nostri este importanta pentru noi, Wall-Street incurajand publicarea comentariilor voastre. Pe site urmeaza sa isi gaseasca locul numai comentariile pertinente, on-topic, prezentate intr-un limbaj civilizat, fara atacuri la persoane / institutii. Ne rezervam dreptul de a elimina orice comentariu care nu corespunde acestor principii, precum si de a restrictiona accesul la comentarii utilizatorilor care comit abuzuri grave sau repetate.

How did marketing communications groups perform in 2008?

the group passes the 100mn-euro mark

Article comments "How did marketing communications groups perform in 2008?"

Sectiuni

Suplimente

Resurse

Catalogul wall-street

Social Media