Petrisor Obae on the new media project: Websites will release printed editions in the future

After two years of heading the media department of Evenimentul Zilei daily, Petrisor Obae decided to end the collaboration with the newspaper over an innovating project for Romanian online industry.

Paginademedia.ro will include information in media&advertising field, a segment swallowed by well-polarized press groups.

Launched earlier this month, www.paginademedia.ro is structured on three segments – databases (TV ratings, advertising expenses, advertisers), news reports, analysis, reviews, daily events in TV world, and also materials written by Petrisor Obae while working for EVZ (interviews and analysis).

“I wanted to launch this project because television, radio, press and advertising are fascinating us. Because before reading the papers in the morning, at the office, we open the computer first. Because now, with well-polarized press groups is getting harder to cover the field in a traditional climate, because of the interests”, Petrisor Obae (photo) stated.

Form editorial standpoint, paginademedia.ro is 100% personal project, George Hari Popescu being in charged with the technical features.

The website’s target audience is made of “everything that communication industry includes” – managers of press institutions, editors-in-chief, journalists, copywriters, media agencies, students in universities of journalism and communication.

“Apart from the target audience, I intend on drawing interest of readers from several fields”, Obae added.

Paginademedia.ro will upload daily updated information, for the readers to have a “Review of media press”.
Petrisor Obae explained that at this moment, project promotion is carried out through RSS subscription. Moreover, it was conducted a mailing campaign, as the website’s objective is to form a “conditioned media reflex”.

In the launching day, the website registered 2,300 single visitors and 1,300 in the following day. However,the founder is reserved in setting clear, achievable traffic ranking objectives on certain intervals.

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Despre autor

Wall-Street.ro este un cotidian de business fondat în 2005, parte a grupului InternetCorp, unul dintre cei mai mari jucători din industria românească de publishing online.Pe parcursul celor peste 15 ani de prezență pe piața media, ne-am propus să fim o sursă de inspirație pentru mediul de business, dar și un canal de educație pentru pentru celelalte categorii de public interesate de zona economico-financiară.În plus, Wall-Street.ro are o experiență de 10 ani în organizarea de evenimente B2B, timp în care a susținut peste 100 de conferințe pe domenii precum Ecommerce, banking, retail, pharma&sănătate sau imobiliare. Astfel, am reușit să avem o acoperire completă - online și offline - pentru tot ce înseamnă business-ul de calitate.

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