Air France and KLM launch joint corporate loyalty program

For the time being, both airlines have had their own rewards program for this segment.

Companies that enroll in the loyalty program collect Blue Credits every time their employees travel with Air France or KLM. Blue Credits are valid between 24 and 36 months and are assigned according to the route and class. In order to add the Blue Credits to its account, a company will just have to mention its BlueBiz number whenever it makes a booking.

Furthermore, Flying Blue members, Air France and KLM’s individual loyalty program, will continue to receive the Miles when flying with Air France or KLM.

Blue Credits can be used to pay for tickets in any available booking class or upgrade to a superior class for any destination in the global network of Air France or KLM. Each Blue Credit is worth €1. And the company can give the prize-ticket to any employee.

Registration in the program is free of charge, without being conditional to a certain number of travels. Membership is valid for 2 years and can be extended automatically for as long as the employees of the company continue to travel.

“Small and medium-sized enterprises want an easy-to-use corporate rewards program, that allows them to save travel expenses. By implementing a new program based on the best features of the former loyalty programs put in place by Air France and KLM that had been working separately, the group provides extensive coverage on its entire destination network and its partners”, said Jean Wieviorka, corporate director and distribution, Air France KLM.

All services offered to BlueBiz program (registration, customer profile management and account management) are available 24/7 on www.airfrance.ro and www.klm.ro.