Top 5 tips for choosing the right business name

Alexandra Teodorescu, 9 Mar 2010

Romanian version

Find out what are the five rules you need to work through when choosing an appropriate name for your business as laid down by Stefan Liute, strategy director at Grapefruit, branding and interactive design consultancy that serves a number of brands and institutions worldwide.

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Walk in the shoes of your client

According to Stefan Liute, this is the most important step in the process of searching and choosing of the right business name.

The name of a company must be liked, and must be remembered by your potential customers and clients.

“Choose a name that your potential clients would both like and remember. And this is a not a one man’s job. If you don’t think about it that way, you’re not developing a client-oriented approach, and starting out with a weak business name is starting out on a wrong foot”, said Liute.

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