BoConcept opens new store in Romania

Danish-based furniture chain opened new furniture and home décor store in Iasi, at the Era Shopping Park. The store has a gross surface of 641sqare meters and represents an investment of €300,000.

BoConcept has reinvested the profit in network expansion, by opening the new store in Iasi. The furniture chain inaugurated its first store in Bucharest in 2006 and in Sibiu in December 2008.

As of August, the furniture retailer holds a logistic deposit that serves the three stores in the country.

BoConcept expects sales to reach €2 mln this year. By the end of the year, BD FURNITURE, exclusive franchisee of BoConcept Romania, will bring a new children’s room series products, Flexa.

BoConcept is an international brand of furniture and home decoration with 350 stores in cities such as New York, Shanghai, Tokio, Madrid, Berlin, London, Paris, and Copenhagen in over 47 countries around the world.

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