“I am delighted that Saatchi & Saatchi PR reiterates its worthiness for the Excellence Award won at this year’s PR Award gala, in Communication for risk and opportunity management section. Alpha Bank is a noted player in the banking sector, and we are thrilled to be working with them this year, which is expected to be very challenging in public relations”, said Larisa Petrini (photo), Managing Partner Saatchi & Saatchi.

“We appointed Saatchi & Saatchi after a complex review of three local PR agencies' offers. Their approach and understanding of the banking segment matched Alpha Bank’s communication objectives”, said Sergiu Oprescu, CEO of Alpha Bank Romania.

Alpha Bank and Saatchi & Saatchi PR concluded contract for entire year 2009.

With 17-year experience, Saatchi & Saatchi PR was the first team of PR experts part of a full-service agency. Throughout the years, Saatchi & Saatchi gained valuable experience in image crisis management, for clients such as: European Drinks, Bunge, for the shutdown of Interoil Oradea and Unirea Iasi production facilities, Rafo Onesti, and Romanian Poultry Union for communication management during avian flu crisis.