According to own statements, Romstal will carry forward its expansion drive by opening new units by franchise agreements in Russia, Ukraine, Moldova, Romania, Bulgaria and Serbia.
The new locations opened in Russia and Ukraine have a gross surface of 150 sqm, including the storage room (70% of the surface) and 30% retail area.
“Franchising is a tool to expand your business, and for Romstal is the ideal development mechanism and an alternative to the expensive solution to opening our own unit”, said the franchise director, Cristi Costache.
Romstal’s chain includes 90 own units and 110 through franchise in Romania, Moldova, Ukraine, Russia, Serbia, Bulgaria and Italy.
The Romanian sanitation equipment distributor was established in 1994, and its product portfolio is divided into six specialized categories: Thermo, Klima, Hydro, Sanni, Electro and Ceramic.
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