GMP PR has been recruited after a pitch to handle Pepsi Americas’ corporate communication account, which was previously managed by Prais Corporate.
GMP PR will provide advisory, media relations, crisis management, internal communication, event organization services as well as support in the implementation of CSR programs.
In Romania, Pepsi America produces and distributes brands such as Pepsi, Pepsi Max, Pepsi Light, Mountain Dew, Mirinda, 7up, Lipton Ice Tea, Gatorade, Prigat, and Roua Muntilor.
“2009 is a very important year in the history of the company. We have good news to share and we needed an experienced partner to breathe life into our corporate communication”, said Ana-Maria Maciuca, PR Responsible PAS Romania.
“Pepsi Americas is a well known company especially through its brands. Our objective for this year is to lay out the story behind the business in Romania. It is a less visible side of the company but not necessarily a less interesting one”, said Ioana Manoiu, Managing Partner GMP PR.
Pepsi Americas entered Romanian market in 2006 when it acquired the local bottling company Quadrant Amroq Beverages which also held the distribution rights for PepsiCo and Prigat. Pepsi Americas has over 20,000 employees worldwide and operates 33 production facilities and over 185 distribution centers.
Article comments "GMP PR wins pitch for Pepsi Americas account"
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