Gheorghiu lucreaza in publicitate de peste 10 ani, avand in portofoliu conturi precum Nestle, Kraft, Vodafone, The Coca Cola Company, Raiffeisen Bank, Interbrew, Unilever, Nokia sau GSK.

A absolvit Facultatea de Arhitectura Ion Mincu, petrecand un an la Ecole d'Architecture de Paris-Belleville si 6 luni de Nottingham School of Arhitecture.