Bernd John left the company to take another position within the board of the largest BMW dealer network in Germany.
Stephan Breschan has officially taken up the new role as chief executive of BMW Group Romania on September 14, 2009. Breschan comes from BMW China, where he served as the head North Region China and head of BMW China Training Academy.
Over the last three years he held various management positions, from finance, sales or marketing at BMW Group’s offices in China, previously working in the automotive industry in Austria and Hungary.
The company will remain focused on developing the dealer network and taking back the leading position in the premium market.
“The main objectives of the company remain unchanged. Our main goal is to take back the number one position in the premium market, while focusing on costumer satisfaction. We strongly believe that there is a lot of potential for expansion, for new investments. The first results we hope you will be able to see until the end of this year,” declared Breschan.
BMW will roll out the new X1 and Series 5 GT next month in Romania.
“We expect important sales volumes for BMW X1 in a market where we are especially active in the SUV segment. The new BMW 5 Series will make its debut in the first half of 2010, and we expect a reinvigoration of this segment, too,” the head of BMW added.
BMW Group has currently 15 dealers in 12 cities in Romania.
BMW sold 705 cars in the eight months through August this year, while Mini sold 46.
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